MRR, churn, and running a subscription business on real numbers, not gross volume.
Two brands, one split
ownership timeline
2012
Price Intelligently founded
2022
Paddle acquires ProfitWell
Nov 2024
Price Intelligently divested to SBI Growth
Today
ProfitWell Metrics still free, still Paddle
July 22, 2026
Price Intelligently and ProfitWell Metrics get confused constantly. Here's the factual timeline: founding, the 2022 Paddle acquisition, and the November 2024 divestment to SBI Growth — and what it means if you rely on either.
Six switches, mostly off by default
in a typical Stripe setup
Most of these are a settings change, not an engineering project.
July 15, 2026
Beyond a price object and a webhook handler: six underused Stripe features, from Smart Retries to Subscription Schedules, that cut churn and engineering time for subscription businesses.
One number vs. what actually moved
this month
New
Expansion
Contraction
Churn
July 9, 2026
Stripe's dashboard is excellent at what it's built for (payments), but it wasn't built to answer the SaaS questions business owners actually ask. Here's what it misses, with examples.
Same total MRR, three different stories
by plan
Team plan
+18% this quarter
Pro plan
+6% this quarter
Legacy plan
-9% this quarter
July 5, 2026
A healthy total MRR number can hide one plan growing fast and another quietly bleeding out. Breaking growth down by product or tier is what lets you find and fix the underperformer.
Two signals, one business
12 months
Bank balance
Noisy, backward-looking
MRR
Normalized, forward-looking
July 1, 2026
Bank balance tells you what happened. MRR and ARR tell you what's about to happen, and that's the number every cashflow and hiring decision should actually be based on.